A little over a week ago, I got a package in the mail from KIND. I was so excited…then, humans happened.

Before I get too far, let me drop the FTC disclaimer on you: I have partnered with Life of Dad and KIND for this promotion.

I’m not the curmudgeonly type. Quite the opposite, actually. So, when I got the package, I was beyond excited. KIND + Holiday Season = POTENTIAL AMAZING! Right? My first day out, I went into my daily routine with a pocket full of cards. I ended the day without giving a single card away. Needless to say I was a little bummed out. My wife suggested that, perhaps, I wasn’t looking hard enough.


So, I got my Santa hat on the next day and went out determined to find someone doing something #kindawesome for someone. At the end of the day I hadn’t given out a single card yet. Not gonna lie, I was starting to get a little bummed out over here.

On the third day, I decided that perhaps my bar of awesomeness was set too high. I decided that even the most basic act of kindness would be rewarded. Would you know that by the end of day three, I didn’t even have a single person hold a door open? In fact, I had a door close right on my face. Well, if I was bummed out the day before, by the end of day three, I was starting to get my scrooge on. No Santa should ever look like this…

Santa Hydra

Seriously, no one wants an angry giver. So, I had a coming-to-truth moment. I sat down and remembered how awesome my last campaign with KIND was. What made it awesome? We were walking miles and giving away bars to hungry families. Then, it hit me. My last recipients (who I never met) weren’t being judged on whether or not they were worthy of a snack. And, that’s when I realized that I had been looking at this all the wrong way. I was walking around trying to reward people for being awesome…in my eyes. I was getting depressed and aggravated and frustrated at the lack of good deeds I saw going on around me.

That’s when I thought, “What if everyone else is too?”

Maybe, just maybe we had fewer kind acts happening because people hadn’t been the recipient of a kind act lately? So, I changed my tack. I started giving the cards to people who might need a little boost in their day. The school crossing guards who brave the traffic every day for my son and me? HAVE A CARD! The guy down the street who’s losing his business? It’s not much, but HAVE A CARD! Friend who I’ve only ever met in person once who reached out to me online when I needed a friend the most? HAVE A CARD!

You see, when I worked that last campaign, KIND sent me a book about their corporate philosophy. It was eye-opening and has taught me a valuable lesson that I needed a reminder of. It was, “AND”. Instead of an either/or mentality, how about we carry around an “AND” mentality? Yes, I’m bummed about the lack of kind acts in the world right now. But, that just means that I can be bummed AND spread some cheer at the same time! So many things in life have been boiled down to false choices. This one was no different. It was the reminder I needed.

And my holiday season has improved dramatically because of it. The world needs kindness. And I’m trying to be the KIND I want to see in the world.

Now, you can too! Send me an email to diaper(dot)daddies(at)gmail(dot)com and tell me about someone who has done something #kindawesome for you. I’ve got a few more packs to give out. I’d be happy to send one out in your stead!

To learn more about how we’re spreading kindness and how you can too, go to howkindofyou.com and check out @kindsnacks #kindawesome on social media.

#ka infographic

KIND Snacks: http://www.kindsnacks.com/

KIND’s Facebook:  https://www.facebook.com/KINDSnacks

KIND’s Twitter:  https://twitter.com/KINDsnacks

KIND’s Instagram: https://instagram.com/kindsnacks/

*ADDENDUM – After passing out a few cards, I’m feeling much better about the world. Being kind just has the effect on people.*

2 Responses

  1. Crystal H

    Kindness is definitely there if you know how to look for it. It is just hard with all the negativeness and violence in this world. I have already sent out a few Kind cards of my own. Happy Holidays!
    ps- maybe the problem had to do with the Hydra pin? 😛

    • Diaper Daddy

      Oh, I’ve been finding it. I had to get my mindset right, first though. And, for the record, you’re the first person to notice or identify the pin. (Well, not counting my more geeky friends, that is.) 😀


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